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Privacy Policy

Privacy Policy

Musgrave Crafted Spirits Privacy and Cookies Policy 

This Policy applies to Musgrave Crafted Spirits and all of its global companies and brands (herein referred to as “Musgrave Crafted Spirits”, “we”, “us” or “our”).  

Musgrave Crafted Spirits have a commitment to privacy in accordance with the privacy laws applicable in the countries in which we operate, and are committed to protecting and maintaining your privacy.

We understand that when interacting with us the privacy and confidentiality of your personal information is important to you. That is why we are committed to safeguarding your personal information. 

1.0 Purpose of this Policy 

This Privacy Policy describes the types of personal information we may collect, and how we use, hold and disclose this personal information. 

This Privacy Policy also sets out how you can contact us to access or correct your personal information or make a complaint. 

By providing personal information to us, you accept and consent to our collection, storage, use and disclosure of your personal information in accordance with this Policy. 

Section 12 of this Policy provides details on how to contact us in relation to privacy requests, inquiries or complaints. 

2.0 Definitions and Interpretation 

For the purposes of this Privacy Policy, “personal information” is defined as information or an opinion relating to an individual which can be used to identify that individual. 

This Privacy Policy includes examples but is not intended to be restricted in its application to such examples. Accordingly, where the word ‘include’ or ‘including’ is used, it will mean ‘include/including without limitation’. 

3.0 How is personal information collected? 

The types of personal information Musgrave Crafted Spirits collects will vary depending on the nature of your dealings with Musgrave Crafted Spirits. Generally, the types of personal information we collect and hold may include your name, contact information, employment details, financial and tax related information and any other information provided at Musgrave Crafted Spirits’ request. 

We may collect personal information in a number of ways, including: 

  • directly from you, including through our websites, by telephone, through written correspondence and in person if you visit our or our partners events, activations, promotions, meetings and workshops ; 
  • from credit reporting agencies; 
  • from publicly available sources of information; and 
  • monitoring and recording of calls that you make to us in certain circumstances (we will notify you beforehand). 

Our websites use cookies to help facilitate your ongoing access to and use of our websites. When you interact with us via our websites, the information collected from the use of cookies may include the IP address of the device you are using and information about the sites from which you accessed the internet, type of web browser used, the pages visited on our website and the next site visited. More information about cookies and privacy can be found in Annexure A “Cookies”. 

If you prefer not to receive cookies, you can adjust your Internet browser to refuse cookies or to warn you when cookies are being used. 

4.0 How we use personal information 

Except where your consent has been provided, Musgrave Crafted Spirits will only use personal information for the primary purpose for which we collected it (or a purpose related to it), where required or permitted by law, or where you have consented to such use or disclosure. 

The main purposes for which we may use or disclose personal information include: 

  • to provide products and services requested by you and to manage those services, including to enable customer service, delivery and billing; 
  • evaluating and monitoring credit worthiness; 
  • meeting legal and regulatory requirements; and 
  • to directly promote and market products, news, promotions and other services to you where we have your express or implied consent. If you do not wish to receive news, offers and promotions, we will not contact you about these once you have advised us as such. 

We may expressly communicate to you the primary purpose for which your personal information is collected, or it may be clear from the nature of our dealings with you. 

If you receive electronic communications from us, we will provide you with an opportunity to unsubscribe from receiving further information from us. 

5.0 Our disclosure of personal information 

Except as set out in this Privacy Policy, Musgrave Crafted Spirits will not disclose personal information outside of Musgrave Crafted SpiritsMusgrave Crafted Spirits will only disclose personal information to third parties where it is necessary or compulsory to do so. 

The primary instances where Musgrave Crafted Spirits may disclose personal information to third parties include: 

  • to external advisors and service providers including advertising and credit reporting agencies, so they can provide the services we have contracted to them; 
  • to law enforcement bodies, in order to comply with the law or to protect the rights, property or safety of the public or Musgrave Crafted Spirits; and 
  • if Musgrave Crafted Spirits or substantially all of its assets are acquired by a third party, personal data held by it about its customers may be disclosed as one of the transferred assets. 

In certain circumstances we may be a credit provider to you. In these circumstances, we will handle your credit information in accordance with this Privacy Policy. 

6.0 How is my personal information stored and kept secure? 

Musgrave Crafted Spirits takes reasonable physical and electronic steps to keep the personal information we hold secure from unauthorised access, modification, loss and interference. Musgrave Crafted Spirits has internal policies, procedures and systems in place to ensure compliance with this Policy. 

Personal information may be stored electronically and/or in hard copy, and appropriate information security measures are in place to protect this information. 

Unfortunately, no data transmission over the internet can be guaranteed to be fully secure and you need to be aware of this when communicating with or providing personal information to Musgrave Crafted Spirits over the internet. 

Additionally, we ensure that we only disclose your personal information to third parties where it is necessary or compulsory to do so, and we impose strict security requirements on all such third parties regarding how they hold and deal with personal information. 

7.0 International use 

Musgrave Crafted Spirits operates as a global business, and has global data storage arrangements. Accordingly, the information that we collect from you may be transferred to, and stored at, a destination outside of the country in which the information was collected. It may also be processed by employees operating outside of the country in which the information was collected or for one of our importers, distributors, suppliers or agencies. 

Musgrave Crafted Spirits may disclose or transfer your personal information where necessary to companies which are “related bodies corporate” or “ultimate holding companies” or “subsidiaries”. Generally, we will ensure that an international entity is bound by privacy obligations equivalent to the APP’s, Privacy Act and/or the Act, before we disclose or transfer your personal information to it. 

By submitting your personal information, you agree to this transfer, storing or processing. We will take reasonable steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy. 

8.0 Accuracy of my personal information 

We take all reasonable precautions to ensure that the personal information we collect, use and disclose is accurate, complete and up-to-date. However, Musgrave Crafted Spirits will assume that any of the personal information provided by you is up to date and complete at the time it is provided. 

9.0 How do I access and correct my personal information 

If you wish to access or update your personal information held by Musgrave Crafted Spirits, you need to contact our Privacy Officer or Data Protection Manager. 

Please see our contact details in section 12 of this Policy. 

When you contact us with such a request, we will take steps to update your personal information, provide you with access to your personal information and/or otherwise address your query within a reasonable period after we receive your request. Sometimes it will not be possible for us to grant you access to your personal information that we have about you. In such cases, we will give you a written notice explaining why. 

You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your information) if we intend to use your personal information for such purposes or if we intend to disclose your personal information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data or by contacting us at hello@musgravespirits.com 

10.0 How do I make a complaint? 

A complaint regarding a breach or possible breach of privacy must first be submitted in writing to Musgrave Crafted Spirits Privacy Officer or Data Protection Manager. Please see our contact details in section 12 of this Policy. 

11.0 Policy variations 

From time to time, our information handling processes will be reviewed and updated, and we will update this Privacy Policy accordingly. Musgrave Crafted Spirits will notify you of any updates to this Privacy Policy by posting an updated version on our websites and such updates will become effective immediately upon posting. 

12.0 How to contact us 

BY EMAIL: hello@musgravespirits.com

If you no longer wish to receive promotions or other direct marketing communications from Musgrave Crafted Spirits, please contact us through the method stated above to advise us of such and provide sufficient information to enable us to locate your information. In some cases, our communications with you may contain specific methods to opt out of direct marketing material sent via the particular communication. 

13.0 International operations 

Our privacy practices may vary amongst the countries in which we operate to reflect local legal requirements and practices. For the purposes of this Privacy Policy, each reference to ‘Musgrave Crafted Spirits’ is a reference to Musgrave Crafted Spirits, South Africa.  


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